12/25/2023 0 Comments Mailforge deadPhotos, links to websites, your favourite recipe from your aunt, telephone numbers and contact details of people you often need to contact (or even those that you want to contact infrequently) – it’s all in your email.ĭuring our recent house renovation, my email system served as the one trusted place where I could keep all of our written correspondence and agreements (including plans, approvals and diagrams) with builders, architects, structural engineers, kitchen companies and more. Whether in the corporate world or in your personal world, your email probably has a host of valuable information sitting there for when you need it. Important, unstructured data lives in email – not neatly organised in a database and tied up with a pretty ribbon. So keeping it in email makes perfect sense. Yes, I could print off the receipt and store it, but it’s not very environmentally friendly, and most (if not all) online customer service desks want you to email the receipt to them before they consider your claim. So, I now have an email folder where I store all of my important receipts, which I can access from anywhere I get my email (e.g. For example, my nice new coffee machine comes with a two year guarantee, but I need my proof of purchase (namely, my email receipt) to make any potential claim. On top of this, for your more expensive items, your email receipts serve as your guarantee. But now, more and more, if you walk into a physical store and make an in-person purchase, retailers are also giving the option of emailing you the receipt because they know your inbox is your central repository of all things important. If you order anything online, traditionally (and understandably) your proof-of-purchase receipt is emailed to you. Without it you can’t shop online, bank online or engage with social media,” says Dela Quist, author, speaker and recognised authority on digital and email marketing. “To not have an email address is the digital equivalent of being homeless. They rely on your email for sign up and if there are problems or they need a way to communicate with you outside of their app, again, they rely on your email address. Most online retailers and service providers, from your bank to the likes of Amazon, eBay and Facebook, use your email address. Everything we log in to requires a unique username, which has become our email as it’s the easiest thing to use. The reality is that over the years, email has quietly evolved to be the key to our entire online presence – our email address has become our online identity. Your email is your identityįor the last decade, people have debated digital identity schemes, using Public Key Infrastructure (PKI), digital certificates etc.– your online persona or unique identifier as it were. Here are four key reasons why email will remain important: 1. I suspect that email will remain king indefinitely, because even if there is a better email alternative out there, it will take time to replace everything we do with email today. So, don’t believe the hype: email is not dead. In fact, The Radicati Group forecasts that the cloud-based business email market will reach US$34.8 billion next year, which represents a 400% growth rate from 2015. Email volumes are still growing, both in terms of the size of emails and the volume of emails. Yes, perhaps there is a desire to find an alternative, but no other single form of online communication has emerged yet to knock email off its perch. Why? Because email is still an integral part of our daily lives. Yet the ironic part is, those same people continue to use email on a daily basis. Actually, if I had a penny for every time I’ve heard this phrase, I’d have a very large bag of pennies right now. Over the years, I’ve had several people, companies, analysts and alike tell me that email is dead.
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